SSP Group plc, a leading operator of food and beverage outlets in travel locations worldwide, is to expand its presence in the Indian food and beverage market with the agreement of a franchise deal with World Iconic Brand (WIB) hospitality.
SSP operates an extensive portfolio of more than 400 international, national, and local brands. Three of its most popular brands are coffee shop Ritazza, Upper Crust bakery and Millie’s Cookies. It operates in over 30 countries worldwide. In the UK, there are now 18 franchised Millie’s stores, and two Upper Crusts while in Romania there are two Ritazzas. The company has recently signed agreements in Qatar and Saudi Arabia for Millie’s.
Franchise India owned subsidiary, World Iconic Brand (WIB) hospitality has taken master franchise rights of the for three brands in India. The company will be responsible for franchising the brands in India via area developers who will operate the stores themselves as well as sub-franchising.
"With the continued growth in the Indian market we were keen to establish a partner that not only had experience of franchising but also access to a potential franchisees with a track record of success,” said Sukh Tiwana, commercial director of SSP Group. “We are delighted to have found this in WIB. We look forward to growing the presence of our key brands in India with WIB as master franchisor over the coming months and years".
With an expertise in the field of franchising, WIB will be providing SSP Global with an extensive knowledge, brand and operational expertise for the Indian market. Being the leading franchising authority in the country, it will offer the brand access to investors, online and hardcopy marketing channels along with various franchise exhibitions.
Mr. Tony White, chairman, WIB said, “We are excited to join hands with SSP in bringing these three global brands into the Indian market. The powerhouse of a global operator such as SSP mixed with the local knowledge of the team at WIB means that we have a unique and profitable model tailored for the Indian market. We have plans to accelerate the footprint of each brand via an area development model.”
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