Monday 26 February 2018

H&M STUDIO S/S 2018 TO SHOW AT PARIS FASHION WEEK ·

LIMITED EDITION COLLECTION COMES TO H&M AMBIENCE MALL, VASANT KUNJ
THE NEXT DAY, FOLLOWING THE ‘SEE NOW, BUY NOW’ FORMAT

http://about.hm.com/content/dam/hmgroup/groupsite/images/article/Newsroom/2018/February/hm-studio-ss18/Montage1952x1206px.jpg/_jcr_content/renditions/cq5dam.web.976.603.jpeg

For S/S 2018, the H&M Studio womenswear collection will once again be showing at Paris Fashion Week, this time in the Musée des Arts Décoratifs on rue de Rivoli. The “see now, buy now” format also continues from its debut last year. The collection shown on the catwalk, which includes clothing, shoes and accessories, will be available to buy directly after the show, exclusively at H&M Ambience Mall, Vasant Kunj on 1 March, 2018.

Inspiration
The key inspiration behind H&M Studio S/S 2018 revolves around Japan’s minimalistic design and quiet grace, so we are also thrilled to announce H&M’s sponsorship of a major exhibition about Japan at the Musée des Arts Décoratifs. The exhibition will open later in the year and celebrate 150 years of cultural exchange between France and Japan, plus explore Japan’s influence in Western culture.

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